“The fitout & brand palette tell a story that invites & reassures the customer with a fresh confidence.”
“The fitout & brand palette tell a story that invites & reassures the customer with a fresh confidence.”
Cherries
our services: concept design, compliance & approvals, graphic design, construction documentation
location: Cairns Central SC, Cairns
size: 200sqm
completed: September 2016
Cherries was an opportunity to create a comprehensive new health & wellness retail brand. The store combines a broad range of health retailing with an elixir bar. The fitout & brand palette tell a story that invites & reassures the customer with a fresh confidence.
A complete language was developed for packaging, signage & marketing and integrated with a fabric of strong colours. Solid timber, plywood, stone & marmoleum ensure the integrity of the brand offer in a retail environment that is comforting & inviting to browse in.
Cherries was an opportunity to create a comprehensive new health & wellness retail brand. The store combines a broad range of health retailing with an elixir bar. The logo & fitout palette tells a story that invites & reassures with a fresh confidence.
A complete language was developed for packaging, signage & marketing and integrated with a fabric of strong colours. Solid timber, plywood, stone & marmoleum ensure the integrity of the brand offer in a retail environment that is comforting & inviting to browse in.
Related Projects
Mainie is a new enterprise that melds Central Australian Dreamtime with the Silk Road. Traditional artworks applied to artisan silk make for a luxury range of garments. This kiosk is their first foray into a permanent branded retail outlet.
The original ‘check-in’ & retail facility was no longer meeting the demands of this high volume reef tour operator. The operational improvements were the ideal opportunity for a fresh new persona to the environment and a re-think of the retail strategy.
We have completed 20 commercial fitout projects for Hertz Australia, covering every state in Australia and five locations in New Zealand. The projects in Adelaide, Perth and Sydney are adopting the new international brand livery, which were released in the US & Europe.